24 September 2009

Why Apple has a small market share

I decided today that I should probably pony up and try an iPhone, so tonight I went to the Apple Store in George Street, Sydney. I went in and stood there for a few minutes, looking for a sales assistant. No sales assistant. I asked a security guard what I should do, and he sent me upstairs (for no obvious reason). I went upstairs and saw about 100 people and two sales staff. Most of the people seemed to be backpackers using the free internet access. I stood there for a while as well, but no sales staff within 20 m of me.

So, I went downstairs to the two staff at the cash register - seemed like a good idea. One wandered off, and I eventually got to the counter. "Hi, I'd like to buy an unlocked 32 GB iPhone." Answer? "Sorry, you have to go upstairs. I can't sell it to you here." My response? "Umm, I know what I want, and this is the till, isn't it?"

Apple fanboy: "No, you'll need to go upstairs."

Before the sentence was finished I was heading to the door... I know Apple won't suffer for losing my AUD$1,100, but it makes you wonder how they do make a living.